Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013.
Clinical decision support content at heart of products was NICE-accredited and contained over 1 million words. Used by nurses mainly, core markets in primary care.
Led the bid team that was awarded four NHS Connecting for Health Framework Agreements for supply of decision support software to Urgent Care, Ambulance and Prison sectors.
Over 95% customer retention during the 8 years I was there.
Developed partnerships with systems suppliers to GPs, ambulance services and hospitals, the NHS, service providers, academia and LMC Buying Groups Federation.
Led the development of long-term strategy, instrumental in raising £1m investment in November 2009 plus AIM listing of parent company, Avia.
SEO and social media used more over time.
Launched web-based, SaaS products into care homes and GP practices; test markets followed by GoToMarket plan.
Worked with UK Trade & Investment (UKTI) and embassies in USA and France to develop prospective partnerships and direct sale opportunities.