5 Good Reasons to use Outbound Telesales

Outbound telesales has become a much-maligned business-to-business tool over the years. Sometimes I think it’s because people confuse it with B2C telemarketing, or perhaps sales managers find it frightening and lack the skills to make outbound telesales work for them. So, this is my reasoning for why an outbound telesales campaign is a must for […]

5 Great Reasons to Use a Customer Experience (CX) Specialist Independent Consultant

If you’re considering a customer experience transformation, CX audit or CEM programme, make sure you use an independent consultant. Customer experience management transformations can be large projects that cut across most your business. I would always advocate a pilot programme; however, the major ROI gains will only happen when you fully adopt CEM. To enable […]