A Sales and Marketing Health Check is the best way for smaller businesses to review their commercial performance. It’s an unbiased, structured, external review of your sales and marketing activity, delivered by Coyne Sales and Marketing. You get a straightforward, visual report at the end that reveals your relative strengths and opportunities for improvement. Best […]
The Marketing Health Check from Coyne Sales and Marketing enables you to review your marketing activity against expectation and best-practice. In doing so, it delivers an unbiased, external perspective of your business. This can help you to improve what you’re doing and get greater value for money from your marketing investment. Marketing Health Check […]
This is the second of two articles about the customer experience audit (CX audit). It provides a step-by-step guide, in six steps, to conducting a CX audit. If you haven’t yet read the preceding article, ‘Customer Experience Audit: what is it and why is it important’, I recommend reading it now. It covered the basics […]
This is the first of two articles about the customer experience audit (CX audit). At first, I’ll focus on what a CX audit is, why it’s important and when you should consider conducting one. The second blog will give a step-by-step guide to conducting a customer experience audit. What is a Customer Experience Audit (CX […]
How about this for a great, free, local marketing idea that’s also ecologically sound and recycles natural resources? Local Marketing Idea A few months ago I was in need of some packaging material. We were about to embark on a kitchen project at home and needed to empty three rooms before knocking them together to […]
An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in any business, the customers. In developing a customer strategy, you’ll […]
As customer engagement through social media becomes the norm in customer service, logistical issues of handling volumes of conversations can become a challenge. This is especially true if it builds quickly. The immediacy of social media and the customer service expectations of many markets create a demand for ‘instant response’ as the required standard of customer engagement. […]
The target market persona is a fundamental building block of modern marketing. Is marketing a science or an art? A bit of both if you’re doing it properly, according to my experience and most writers. (See Brand Quarterly for a good exposition) Nowhere is this more evident than in considering the fundamental marketing challenge of […]
Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited and contained over 1 million words. […]