Pay per click (PPC) online advertising is an essential weapon in the digital marketing agency arsenal. Coyne Sales and Marketing can take you to search or display channels, Google, Facebook or others. Alternatively, digital advertising on YouTube, remarketing, Google Shopping or affiliate channels may be more appropriate for your needs.
We work with you, the client, to create the media strategy that sets the direction. Then we produce your online advertising copy. After that, we buy the media on your behalf. Continuously, we refine and optimise the campaigns. Finally, we report regularly on progress, in an honest and transparent manner. We’ll always ensure you get the best value for money and return on your investment in well-targeted ad campaigns.
To demonstrate the transparency of our reporting, all online advertising clients of Coyne Sales and Marketing also receive a Digital Advertising Dashboard free of charge.*
With PPC digital advertising, users are largely self-qualifying. You only pay if someone clicks on your ad. People only click if it’s of interest to them. Then refine the target market definition, for example by geographical area (e.g down to postcode area). Then you’ll reach only those interested people that you are in a position to profitably supply.
In general, PPC online advertising’s role is to take the interested user to a ‘Landing Page’. Any actions they take there, while of paramount importance to you, the client, are not really the concern of the advertising. The ad has done its job by delivering an interested prospect. Landing page quality and effectiveness determine any ‘conversions’ made. Dependent on your campaign objectives, ‘conversions’ can be defined as simple pageviews, leads acquired, sales made or any other action you are seeking. Tracking codes are applied to these outcomes, so that performance of the advertising effectiveness can be measured accurately. This depth of data is rarely an option with more traditional, offline advertising. At Coyne Sales and Marketing, we work with you through the whole journey from advertising to conversion, to meet your campaign objectives.
It’s remarkably easy to spend a lot of money on PPC digital advertising and little by way of results to show for it. That’s why we always advocate starting small with regard to the budget and continuously refining the ads through a campaign. This constant adjustment usually involves split-testing of different ads against the same keywords and different keywords against each other. This is how campaigns are ‘optimised’. By using many years of PPC experience, plus specific qualifications achieved, Coyne Sales and Marketing will help you to ensure that you get value for money and a strong return on your advertising investment. This ability to scale campaigns is equally applicable to small businesses with restricted budgets as it is to larger corporates.
Results are always available in near-real time, so campaigns can be evaluated continuously when live. This allows for optimisation on a daily basis to improve continuously ad campaign effectiveness. If you’re using Google-owned channels only, then Google Analytics is the best tool to use to analyse your data. It’s free and we can help you to set it up if you haven’t done so already. We also provide training on how to use it. In addition, our Digital Advertising Dashboard will be configured free of charge for all current online advertising clients.*