Our health checks and audits help clients to understand the value that Coyne Sales and Marketing can bring to their companies.
Health checks are completely free of charge, so there’s no risk to you, the client. They’re an excellent way of focussing on the business’ strengths and opportunities for change.
Audits are paid for; they’re much more detailed and take longer to produce.
Health Checks
A health check will focus on the commercial aspects of the business. It takes the form of a structured questionnaire. It’s an interview-based analysis, on-site, with a senior member of the team who can answer for your business. The questionnaire considers 10 key drivers of sales and/or marketing performance. It has around 100 questions in all and takes up to two hours to complete. Finally, at the end of the meeting we discuss a visual report of your relative strengths and opportunity areas, as revealed by your responses. A two-page write up is delivered shortly afterwards, within one working day.
The Marketing Health check is designed for businesses that spend at least £1,000 per month on marketing activity. It considers their strategy, planning and activities in an analysis of 10 key drivers of marketing effectiveness. These include digital marketing as well as offline marketing. Also advertising, PR and promotional activities. Smaller businesses that don’t meet the expenditure criteria, should consider the sales and marketing health check. That will generally be more appropriate for them.
The Sales Health check is designed for businesses with at least five customer-facing staff. They can be inside or field-based sales staff or customer service staff, or a combination of these. It considers their sales strategy, management and measurement in an analysis of 10 key drivers of sales performance. These include sales messaging, value propositions, customer loyalty and business development capabilities. Smaller businesses that don’t meet the staffing criteria, should consider the sales and marketing health check. That’ll generally be more appropriate for them.
The Sales and Marketing Health Check is for smaller businesses, with fewer than five customer-facing staff and spending less than £1,000 per month on marketing. Also free of charge, it’s an amalgamation of the Sales Health Check and the Marketing Health Check for smaller businesses. It excludes unnecessary questions for smaller businesses and includes the most relevant questions.
With so many means of engaging with customers at your disposal, consistency of communication is vital. Your brand/company persona must remain constant and on-message at all times. How can you be sure of this, unless you conduct a CX audit to be sure? To optimise for CX, your communications should be consistent. There’s no point in the sales team promising X if the reality is Y. Or if post-sales service is below par, or deliveries are slower than expected. Even third parties contracted to your business need to be brought into the loop. It’s a significant undertaking that many large companies are attempting to deliver. For SMEs, if you do nothing, you’ll get left behind. Yet, as you do start to understand and then improve customer experience, you’ll have the advantage over the big boys. SMEs can be more nimble and closer to their customers every time. The time to act is now, before the multi-nationals take the high ground. Check out the blog pages for more relating to CX.
The Marketing Audit is an extension of the Marketing Health Check and is chargeable. It goes beyond a single marketing leadership interview and encompasses interviews with key staff throughout your business. It’ll also involve structured discussions with your customers, key suppliers and, if possible, your target market. In addition, reports illuminate genuine competitive positioning differences. They also confirm the primary targets for team members. It considers online as well as offline activity, above- and below-the-line.
This is an extension of the Sales Health Check and is also chargeable. It goes beyond a single sales leader interview and encompasses interviews with key staff throughout your business. It’ll also involve structured discussions with your customers and, if possible, prospects that failed to buy. In addition, reports illuminate genuine competitive differences. They also confirm the primary pipeline targets for team members.
