CUSTOMER EXPERIENCE AUDIT (CX AUDIT) #1: What is it and why is it important?

This is the first of two articles about the customer experience audit (CX audit). At first, I’ll focus on what a CX audit is, why it’s important and when you should consider conducting one. The second blog will give a step-by-step guide to conducting a customer experience audit. What is a Customer Experience Audit (CX […]

Custometrix: freelance consultant, interim director/manager

An independent consultancy, Custometrix Ltd supplied marketing, sales, CRM and inside sales consultancy services, as well as interim management. Between 2000 and 2005, it had numerous clients including:   INTERIM MANAGEMENT Caribaya Inc. was a multi-media contact centre based in Barbados. As interim CEO, my role was to get it operational, train the staff, acquire first clients […]