CUSTOMER EXPERIENCE AUDIT (CX AUDIT) #1: What is it and why is it important?

This is the first of two articles about the customer experience audit (CX audit). At first, I’ll focus on what a CX audit is, why it’s important and when you should consider conducting one. The second blog will give a step-by-step guide to conducting a customer experience audit. What is a Customer Experience Audit (CX […]

Plain on the tin, complex underneath

Recruited as Head of Sales & Marketing at clinical decision support software developer, Plain Healthcare in 2005. Promoted to Board after less than 2 years. Left when business sold to Advanced Health and Care at the end of 2013. Clinical decision support content at heart of products was NICE-accredited and contained over 1 million words. […]