5 Good Reasons to use Outbound Telesales

Outbound telesales has become a much-maligned business-to-business tool over the years. Sometimes I think it’s because people confuse it with B2C telemarketing, or perhaps sales managers find it frightening and lack the skills to make outbound telesales work for them. So, this is my reasoning for why an outbound telesales campaign is a must for […]

7 Actions for SMEs in Developing a Winning Customer Strategy

An effective and winning customer strategy will cut across the traditional, functional silos of most companies. It will form a central part of the marketing, sales, customer service and CRM functions, plus any others that come into direct contact with the most important people in any business, the customers. In developing a customer strategy, you’ll […]